I’m Head of Design at Intric. I lead our creative direction, making sure design, communication, and experience all work together seamlessly. I’m passionate about shaping how people feel about a brand, creating that emotional connection through design, storytelling, and experience. What I love most is seeing creativity come to life and directly influence how people experience our spaces and concepts.

Outside of work, I’m really into cycling, both long rides and discovering new routes around Stockholm or at home on my Zwift. It's just a lot of fun!